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Core values: all businesses must work to "sustainable development" as the core, market-oriented, customer-oriented.
Entrepreneurial spirit: unity, hard work, realistic and innovative, never give up.
Business philosophy: maintaining stability, risk control first.
People management philosophy: character, moderate capability, work-oriented, team first.
Mechanism concept: the system is more important than power, more important than his colleagues and friends.
Long-term objectives: integration of social resources, win-win cooperation, to meet customer needs, to really sincere.